Marketing
Campaigns built around one clear goal: growing the brand.
Creative & Marketing PORTFOLIO
Email, social and digital design for brands in Europe and the Middle East, from London to Muscat.
Harrods, Vodafone UK, Etihad Airways, Weight Watchers, Disney, Arina Home, Reech Corporations, The Guardian, Eurostar.
Get in touch
Hi, I'm Hanane!
I like making things easy for the everyday user. I design digital experiences that connect brands with the people they want to reach: emails that get opened, posts that stop the scroll, and pages that make sense at a glance.
I have worked across many industries in Europe and the Middle East, from luxury retail in London to property and furniture brands in Oman.
Expertise focuses
Graphic Design
Bold, clear visuals that make a brand easy to recognise.
Consulting
Practical advice shaped around each business and its challenge.
Selected work · 2012 to today
The work
01
Harrods · London
Luxury Web Content for Harrods
- Objective
- High-end web pages that stay accurate, consistent and true to the Harrods brand.
- What I did
- Built and updated campaign and editorial pages in the Farfetch CMS, working to strict brand guidelines and large volumes of content.
- Result
- Brand-consistent pages on every device, and smooth campaign launches.
02
Harrods HQ · London
Luxury Email
Animated email design and hand-built HTML for the houses inside Harrods, each one true to its own style. Hover an email to scroll through it.Tap an email to scroll through it.
03
Reech & Arina · London & Oman
A Clearer Website for Real Estate
- Objective
- Make the website clearer, better structured and easier to read, so investors understand the brand quickly.
- What I did
- Updated layouts, sections and content in WordPress for Stone Estate and Reech (UK), and in Odoo for Arina Residences (Oman).
- Result
- A better experience and stronger search visibility for clients and investors.
04
Vodafone & Etihad · London & Abu Dhabi
CRM Emails
Email design and campaign development for Vodafone UK with Pega, and responsive emails for Etihad Airways in Abu Dhabi.
05
FIN (Weight Watchers) · London
One Campaign, Many Markets
- Objective
- Localised campaigns that perform in the UK, France and Sweden.
- What I did
- CRM emails, social assets and campaign visuals, with layouts and typography adapted to each language while the global brand stays the same.
- Result
- Consistent campaigns across EMEA, clearer and easier to use.
06
FIN (Weight Watchers) · London
Menopause Campaign
Localised social and CRM content for EMEA, in Dutch, German, French and Swedish, built around one strong campaign idea.
07
Arina Home & Arina Residences · Middle East
Social Media
A full series of bilingual posts in Arabic and English for luxury furniture and property in Muscat.
08
Arina Home · Oman
Premium Social Media
- Objective
- More engagement, and stronger seasonal campaigns.
- What I did
- Instagram posts, campaigns, promotions and paid ads: premium lifestyle visuals, bilingual in Arabic and English, designed for mobile first.
- Result
- Stronger engagement and a consistent brand, balancing beautiful visuals with clear offers.
09
International
Video & Motion Design
Video and animated content for social reels, emails and animated GIFs, for brands across Europe and the Middle East. Press play on any reel.
10
Reech Corporations Group · London
LinkedIn & Social Content
Social posts and website content for an international group, from blog pages to the posts that share them.
Let's work together!
Tell me about your campaign, your brand or your deadline. I reply within two working days.